HARD LAUNCH Sopha Dopha and Montana Cox lead launch of Léays, and I’m cold just watching them
BY: Kartya Vucetic
Never a dull moment in the Sydney influencer-model world, and last night marked no exception. Because come dusk, there was a landmark occasion happening down at the Opera House. No, we’re not talking about Vivid (although that was happening, too), we’re talking about the global launch of new lingerie brand, Léays.
It was wild, it was wonderful, and most of all, I’d say it was at least marginally a bit weird. After all, paying off Australia’s top models and influencers to walk around in public and laugh in lingerie three days before winter seems kind of random. And just to clarify, this wasn’t a runway show. This was a media call, asking photographers from all across Sydney to come down to take photos of Sopha and others in their grungies.
But nevertheless, the stunt clearly worked – and for that, we say touché. The lingerie was beautiful, everyone looked stunning, the whole soiree definitely stole the limelight from Vivid. As far as I’m concerned, get your bag, girls, it truly was was an iconic shoot. I just hope you weren’t too cold after, especially you @Montana Cox. After all, winter is approaching.
The lingerie, sleepwear and beauty brand has officially launched now in Australia, which you can shop over here. And of course, scroll down for all the piccies which certainly explain why there was so much traffic on the bridge last night.
