RETAIL THERAPY Your pay check didn’t stand a chance: Afterpay Day is nearly here and we’ve rounded up the best sales

Look, retail therapy might not solve your problems, but neither will therapy-therapy if you’re still wearing that ratty hoodie from 2018. There’s a certain calm that comes from adding something shiny to cart and pretending your bank account will bounce back.

And for those not sipping Aperols on the Amalfi right now (tragic), this is your shot at a serotonin hit that doesn’t involve sunburn or €18 pasta. Something’s gotta give.

For the uninitiated, Afterpay Day is the bi-annual “shop like the cost-of-living crisis doesn’t exist” sale, where big brands slash prices for four chaotic days and you convince yourself you’re saving money by spending it. This time, it’s happening on Thursday 14 to Sunday 17 August, covering everything from beauty and fashion to tech and travel.

We’ve cut through the 10,000 mediocre discounts to bring you the ones actually worth opening your wallet for. Behold!

Beauty

• Adore Beauty – Up to 40% off 200+ brands.
• Oz Hair & Beauty – Up to 70% off sitewide.
• Priceline – Up to 50% off big-name brands.
• Sephora – Up to 20% off for members.
• ghd – Up to 25–30% off.
• Mermade Hair – 25% off.

Shoes & Accessories

• The Iconic – Up to 30% off fashion & beauty.
• Adidas – Up to 50–70% off.
• Cotton On – 30% off site-wide.
• Viktoria & Woods / Faithfull / Alemais – Selective designer discounts, because boutique guilt feels better on sale.
• Platypus Shoes – Up to 50% off.
• Le Specs / Novo Shoes / Converse – 25–50% off.

Womenswear

• Shona Joy – 30% off sitewide.
• Aje – 25% off full-price + extra 25% off sale.
• Assembly Label – Up to 50% off.
• H&M – 20% off full-price.
• Alemais / Faithfull / Viktoria & Woods – Handpicked markdowns for the brunch-to-bar crowd.
• Lululemon – 15% off full price with code.

Menswear

• The Iconic / Cotton On / Adidas / Assembly Label – 25–50% off.
• New Balance / Vans / Nike / Under Armour – 30–50% off.

Tech

• Dyson – Up to 50–75% off.
• Kogan – Up to 70% off TVs, tech, and appliances.
• Appliances Online – Up to $1,000 off plus bonus codes.
• HP – 40% off laptops/monitors plus an extra ~11% with code.
• eBay – 15% off sitewide.
• JB Hi-Fi / Big W – 40% off appliances and gadgets.
• Sony / Nutribullet / KitchenAid – 15–50% off.

Holidays / Travel & Experiences

• Booking.com – Up to 20% off getaways.
• Webjet – $2,500 e-Gift card giveaway.
• Red Balloon – 12% off experiences (min. $149).
• Antler / STRAND – 40–50% off luggage.