ON BRAND Pip Edwards brings back favourite P.E. Nation model for Clovelly photoshoot. Herself.
BY: David J Lawrence
PICS: MATRIX
Despite the well-received rebrand of P.E. Nation away from activewear, it appears some things, really do, never change. Pip Edwards has been spotted donning her own clothes, at her own photoshoot, for her own company, again.
The founder was in her natural habitat of Clovelly Beach on Friday, ahead of the launch of her new collection. She made waves at Australian Fashion Week this year after her signature colourful and bold activewear looks were ditched. Instead? We got elevated staples and neutral basics. Thank God she came up with the idea for that one.
Alas, it appears Edwards has also fallen victim to the amassing cult of influencers, celebrities, and fashionistas who have opted out of personal style and flair and into the void of elevated neutrals. After all, nothing screams wealth in Sydney like a $300 white t-shirt that is indiscernible from its Kmart equivalent.
Scroll down to see the BTS of the photoshoot.
Hello everybody its me Pip Edwards 
Pip combined a black one piece with an overcoat and compression stockings 
after all DVT is a serious problem as you get older 
Enthusiasm 
Modelling takes years of practise 
Clovelly saw a top of 16 degrees today 
Pip worked closely with the photographer who may have opted for Lululemon leggings herself 
Photographer to Pip “Babes you look amazing’ 
Pip does weekly pilates sessions 
On brand 
Outfit change into dad’s jeans and jacket. Cringe face. 
Pip had a playful moment with her son Justice 
I squat and I look right not left 
Happy squats 
Note the eyeline and slightly open mouth 
Pip’s casual look 
breathes in 
I’m shy 
This does not look comfortable nor does it do anything for ones jawline 
Outfit 3 of the day 
Walking with confidence 
fav pic 
2nd fave pic 
Oh hey Pip
