ON BRAND Pip Edwards brings back favourite P.E. Nation model for Clovelly photoshoot. Herself.
BY: David J Lawrence
PICS: MATRIX
Despite the well-received rebrand of P.E. Nation away from activewear, it appears some things, really do, never change. Pip Edwards has been spotted donning her own clothes, at her own photoshoot, for her own company, again.
The founder was in her natural habitat of Clovelly Beach on Friday, ahead of the launch of her new collection. She made waves at Australian Fashion Week this year after her signature colourful and bold activewear looks were ditched. Instead? We got elevated staples and neutral basics. Thank God she came up with the idea for that one.
Alas, it appears Edwards has also fallen victim to the amassing cult of influencers, celebrities, and fashionistas who have opted out of personal style and flair and into the void of elevated neutrals. After all, nothing screams wealth in Sydney like a $300 white t-shirt that is indiscernible from its Kmart equivalent.
Scroll down to see the BTS of the photoshoot.
Hello everybody its me Pip Edwards Pip combined a black one piece with an overcoat and compression stockings after all DVT is a serious problem as you get older Enthusiasm Modelling takes years of practise Clovelly saw a top of 16 degrees today Pip worked closely with the photographer who may have opted for Lululemon leggings herself Photographer to Pip “Babes you look amazing’ Pip does weekly pilates sessions On brand Outfit change into dad’s jeans and jacket. Cringe face. Pip had a playful moment with her son Justice I squat and I look right not left Happy squats Note the eyeline and slightly open mouth Pip’s casual look breathes in I’m shy This does not look comfortable nor does it do anything for ones jawline Outfit 3 of the day Walking with confidence fav pic 2nd fave pic Oh hey Pip
