FRIEND OF THE BRAND Pip Edwards takes Bondi by bike in Ksubi’s latest summer shoot

It’s barely spring and if this past weekend was anything to go by, Bondi’s already doing the most.

On Friday, we spotted Pip Edwards on the shores of Bondi Beach directing the shoot for Ksubi’s new summer campaign. It was bronzed, windswept, and looking every bit the PR proof that motorbikes and bikinis do, in fact, go together.

Donning a branded black bikini top and bike shorts, the P.E Nation founder turned Ksubi Creative Director was clearly in her element as she guided the campaign. According to Daily Mail, Edwards was “sizzling” on set, which I guess is one way to describe standing in 28-degree head surrounded by camera gear and tourists pretending not to stare.

The campaign marks her long-awaited return to the brand, having originally been hired as their ‘Legendary Sexytary’ (and later, designer) by Dan Single over twenty years ago.

The timing is almost poetic: less than 24 hours later, Bondi played host to the OnlyFans ‘United Nations Orgy’ promo shoot that sent the suburb’s moral compass spinning. From high-fashion denim to international diplomacy of a very different kind, it appears Sydney’s beachside playground is already warming up for a wild summer.

My god, if this is just the soft launch, we can’t wait to see what November looks like.