RED CARPET Sydney’s same five influencers once again show up for duty at the Lancome event last night

If you feel like you’re experiencing déjà vu, let me assure you that you’re not the only one.

Last night, Sydney’s beauty inner circle stepped out for Lancôme’s launch of their new Rénergie Collagen+ Lift-Xtend Cream. And yes, it may or may not have felt a little bit like Groundhog Day.

Now look, we have nothing against these ladies. At the end of the day, they each have a job to do, and they all did that job very well. But there does come a point where you start to wonder whether Sydney PR agencies are legally required to invite the same 15 blonde-ish women to every single beauty launch in this city.

We saw it at the Rhode launch with Hailey Bieber in February, and now here we are again. Beauty launches in Sydney have officially become a copy and paste exercise. And frankly? It’s all starting to feel a little bit…boring.

Nevertheless, if your interest has been piqued, scroll down to check out all the pics from the evening.